Rank algorithm update from google weeded out a lot of good or bad websites, the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in another word, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.
What is old way of link building any way? a large percentage of SEO firms will do this, they will get links from any websites which accept adding links, the only updates on those websites are the new links, almost all of them are garbage, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
A few real world examples will help to explain what I said. It was quite some time ago, I started with this keyword, steel jack bar, of course with old way of link building, a lot of sites I used had too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, finally the rank improved a lot, the party was over when google updated it’s algorithm. Here is another keyword, chain pullers, most back links for this keyword are from articles and posts, almost no plain links, now we have really good ranking for this keyword. Now contextual links win the battle, then what? In fact the only thing matters here is content, when you create unique and quality content, you will attract readers as well as search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, such as this interesting blog, kaiya eve pettiskirts , in the beginning I just post to it casually, lately I added nice stuff left and right, now it can even rank the highly competitive keywords. As we can see, creating quality content and article marketing is what we have to do to get great result. If you can build a group of your own blogs, for instance trailer winch, you will have the power to push any sites up in search engines.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, here I am going to show you an article in article directory or on a blog, Truck Snow Chain, explains some interesting concepts, quality content, nice presentation, indexed by google, this article is a good example of article marketing.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s real easy and useful, no one should miss this tool out.
Beginning early this year, certain search engine made some changes to their search ranking, in the hope of furnishing it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, put it this way, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
Now what on earth is plain link building and how do people do it? a large percentage of SEO firms will do this, they will get links from any websites which accept adding links, the only updates on those websites are the new links, almost all of them are garbage, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, the links on those spamming sites won’t work anymore.
Let’s check out a few examples. In the very beginning, I didn’t know better, I needed to rank the keyword, Truck Snow Chain, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain puller , we promoted this keyword with articles and blog posts, with very few plain links, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, take a look at this blog, kids clothing , in the beginning I just post to it casually, lately I added nice stuff left and right, the result? I got nice ranking for a few realy nice keywords now. As we can see, quality blog marketing is much better than plain link building. Now imagine you have your own blog network, such as strap pullers, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, share the content with people, in the mean time advertise your business with your content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, now all we need to do is to give our love for creating and sharing nice content and not to worry about the ranking every day. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, here I am going to show you an article in article directory or on a blog, such as lever chain binder, nice writing, good content, published on popular site, all these points make it perfect for SEO.
By the way, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, link your blog to twitter, then make sure every new post will post a new tweet, it’s real easy and useful, if you don’t use this tool it’s just too bad.
