Beginning early this year, google made some changes to their search ranking, in the hope of offering it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, but almost all the ranks promoted by articles and blog posts were not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, the content on those sites will never be updated, it’s safe to assume all of them are trash, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
Examples will be great for explanation. When I got into online marketing long time ago, I started with this keyword, Car Mover, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, finally the rank improved a lot, the party was over when google updated it’s algorithm. Here is another keyword, chain puller , most back links for this keyword are from articles and posts, almost no plain links, now we have really good ranking for this keyword. So contextual link wins this time, what about future? In fact the only thing matters here is content, so if you create great content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, take a look at this blog, best smartphone 2011 , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of competitive keywords. As we can see, quality article marketing is much better than plain link building. Now imagine you have your own blog network, something like Chain Sling, you will have the power to push any sites up in search engines.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, be it your business or search rankings, now all we need to do is to give our love for creating and sharing quality content and not to worry about the ranking all the time. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, take Level Tool as an example, nice writing, good content, published on popular site, all these points make it perfect for SEO.
Last but not least, if you don’t take social media account, you’re lost. For wordpress blogs, I recommend twitter tools, get a twitter account and API keys, set up API credentials in your twitter tools option, then every new post on your blog will show up in your twitter page, it’s simple and elegant, no one should miss this tool out.
Lately google did something to their ranking algorithm, in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, in another word, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s safe to say that old way of link building is doomed.
What is old way of link building any way? a lot of marketing companies did and are doing the plain link building, they add your links to those linking websites without context, these websites will only be updated when new links are being added, almost all of them are garbage, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
A few real world examples will help to explain what I said. It was quite some time ago, I needed to rank the keyword, E Track, it was old way of link building all the way, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. In the beginning, the ranking of the keyword in question rise pretty fast, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Now let’s look at another keyword, chain pullers, we put the link in relevant context, with very few plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, when you create unique and quality content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, such as this interesting blog, top smartphone , in the beginning I just post to it casually, lately I added nice stuff left and right, I guess you believe this site won’t be doing too well, in reality this site is doing pretty well for more than a few search terms. Now you can see, blog marketing with great content is the way to go. Now imagine you have your own blog network, something like Level Tool, then it will be easier to do article marketing.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, now all we need to do is to give our love for creating and sharing nice content and not to worry about the ranking all the time. When publisinh articles, I prefer ezine, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, let’s look at this one, Polyester Sling , good writing, interesting content, indexed and cached, this article is a good example of article marketing.
We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s simple and elegant, it’s a big loss if you don’t use this tool.
Google made big changes to the ways their search results rank, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, say it another way, almost 12% of google search results are useless or of low quality. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it’s safe to say that old way of link building is doomed.
What is old way of link building any way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, and most of them are useless, we call these sites link spamming sites. New google algorithm most likely will punish these link spammers, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. In the very beginning, I didn’t know better, I needed to rank the keyword, Reflective Tape, of course with old way of link building, lately I figured that every site in the campaign had way too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, the honeymoon lasted until google changed it’s mind. Here is another keyword, chain puller , most back links for this keyword are from articles and posts, with very few plain links, now we have really good ranking for this keyword. Now contextual links win the battle, then what? In fact the only thing matters here is content, as long as you dole out high quality content, you will attract readers as well as search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, kaiya eve , in the beginning I just post to it casually, lately I added nice stuff left and right, I guess you believe this site won’t be doing too well, in reality this site is doing pretty well for more than a few search terms. As far as SEO concerned, blog marketing with great content is the way to go. Say you’re building your own bogging network, something like E-Track, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, promote your business with the content, this strategy will prevail in short or long term. Persistence and patience are the keys to success, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, a new article will be indexed and cached in less than an hour, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, say this Level Tool, good writing, interesting content, indexed and cached, this article serves it’s purpose well.
Last but not least, we have hot social media now, no one can afford to not using them. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s real easy and useful, no one should miss this tool out.
